Marco Pierre White is preparing to open a brand new restaurant in Leicester Square, the tourist center of London. The menu, which includes British flavors such as steaks, grills and chops, will also include gin, which White started a commercial partnership earlier this year and Italian flavors.

Celebrity chef Marco Pierre White has been on the agenda lately with his Knorr advertisements and his views on the presence of women in professional kitchens. Now, he is making a name for himelf with the new retaurant he will open in the heart of London. The new venue, which will open in Leicester Square, will serve lots of meat, pizza and gin which White has started a commercial partnerhip. The restaurant, which will be located next to the Odeon cinema in a wide area of four floors, is expected to open in October. “Opportunities like this are very rare so we had to act fast and are delighted to have got the deal over the line” said Nich Taplin, CEO of Black and White Hospitality, Marco Piere White’s restaurant group. White’s new restaurant is expected to attract great attention.