Celebrity chef Jamie Oliver has joined the “Eton Mess” protests, urging food companies to support anti-obesity measures. The famous chef praised supermarket Tesco, which said it would implement the bans despite the government’s renunciation, in the protests after the British government backed down on the bans to be brought by snack companies on free product campaigns.

In his statement, Oliver urged all catering companies to support anti-obesity actions and to volunteer for this cause.