Celebrity chef Gordon Ramsay is the face of Silk’s GOAT campaign to promote Silk’s oat milk and embrace more plant-based cooking at home and in restaurants.

Ramsay took to social media to promote the G.O.A.T. campaign and explained that he is becoming a fan of the plant-based lifestyle. “Well, it took my kids getting on me, but now I really enjoy cooking more plant-based dishes at home and in my restaurants,” Ramsay said. “Let me tell you, I know greatness when I taste it, and I am loving Silk Oatmilk for both sweet and savory recipes.”