Sam Fox, owner, and creator of Fly Bye, Twelve Thirty Lounge, Flower Child, and many more restaurants, announced that they will launch their luxury hotel initiative in 2023 with The Global Ambassador in Phoenix, USA. “This is much more than a hotel, and it’s a luxury lifestyle brand that we hope will inspire travelers from all over the world to explore Phoenix in a new way,” said Fox.

Fox will own, operate, develop and manage the 141-room hotel under the newly formed Author & Edit Hospitality company. Fox teamed up with its business partner, Brian Frakes, to open the Culinary Dropout in Tempe, Arizona to acquire and develop the hotel.

The Global Ambassador will host five original dining concepts highlighting the hotel’s global influences with cuisine influenced by the Mediterranean region including Greece, Italy and Morocco.

Fox, an 11-time James Beard Award semifinalist for Restaurateur of the Year, is known for growing and creating concepts Blanco Tacos & Tequila, Flower Child, True Food Kitchen and North Italia. He most recently opened Twelve Thirty Lounge in Nashville in April with business partner and musician Justin Timberlake. Fox Restaurant Concepts, Fox’s restaurant company, was sold to The Cheesecake Factory in 2019.