Chef José Andrés joined the food technology startup Eat Just and took a board position for the GOOD Meat brand. As a board member, the chef will present introductions to potential farm partners and act as culinary advisors.

The partnership between GOOD Meat and Andrés represents a cultural shift in food production and service. Andrés will help secure a reliable supply chain as well as present taste notes. It will introduce GOOD Meat to reputable smallholder farmers for better quality cell supply. The ultimate goal will be to conclude long-term cell line agreements with farmers. This will ensure consistent results and simultaneously support the local economy. “José has nurtured millions of guests at his award-winning restaurants and entire communities through his visionary social impact work,” said Eat Just Josh Tetrick, co-founder and CEO.