Michelin-starred chef Tom Kerridge has partnered with the historic British bakery brand Hovis for the new series to be launched. As part of the collaboration, chef Kerridge will launch the new series “Bakers Since 1886” on an open-air promotional tour. New products such as Premium Burger Buns and Cheese Topped Rolls will be showcased at the launch.

Tom Kerridge said: “For me, Hovis is an iconic British brand that I have loved for years so having this association with them and the opportunity to introduce the delicious Hovis premium burger buns in the Butcher’s Tap & Grill. I am confident our diners will love them as much as I do.”

The chef is preparing to star in a new TV commercial that will appear on screens across the country from mid-May to support the launch of the Hovis’ series. Hovis will also sponsor Tom Kerridge’s new podcast with TV presenter Chris Stark.